Studio Blvd. — Goodbye Resolutions. Hello Empowerment

Goodbye Resolutions. Hello Empowerment

Sweaty Betty Case Study

Sweaty Q1 Jan 19 - Intro

Studio Blvd. has created a new campaign for Sweaty Betty that challenges the conventions and pressures of new year's resolutions and instead inspires women to feel empowered. The campaign which launches in January and continues with different instalments in February and March, was created to celebrate female empowerment with the help of three inspirational and empowered influencers. The campaign will run across digital, social, online as well as in-store and marks Sweaty Betty’s 20th anniversary.

Sweaty Q1 Jan 19 - Ad 1

Sweaty Q1 Jan 19 - Video

Sweaty Q1 Jan 19 - Ad 2&3

Sweaty Q1 Jan 19 - Ad 4