Studio Blvd. — #LabelsAreForClothes SS18

#LabelsAreForClothes SS18

River Island Case Study

RI SS18 Case Study - Intro

River Island briefed Studio Blvd to help the brand stand for something beyond fashion and connect emotionally with their audience. Studio Blvd recognised River Island’s history of inspiring people to express their individuality and encouraged the brand to lend their voice to the hot cultural topic surrounding labels and stereotypes. #LABELS ARE FOR CLOTHES banished labels to clothes, not the people wearing them and launched across TV, VOD, out of home, press, digital, social, in-store, .com and via influencers.

RI Case Study - Directors Cut

RI Case Study - Ad1 & 2

RI Case Study - Ad3

RI Caste Study - Case Study Film

RI Case Study - Social